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Fashion / Lifestyle
UX/UI
Print Design
Email Design
Social Media Design
Photography
Packaging / Collateral
UX/UI
In January of 2026, GAUI rebranded from MYOUTFITONLINE. With that came a complete website refresh.
I collaborated with the e-commerce and marketing teams to ensure each page reflected the new brand identity, while keeping optimization in mind.
I saw this project end-to-end, and designed all pages in Figma.
PRINT DESIGN
As part of the GAUI Spring Lounge campaign released in 2026, I was asked to design a print that would be featured in multiple pieces throughout the collection.
The goal was to incorporate florals, while still maintaining the color palette that was approved for the collection.
This hand-drawn pattern is 7.5”x7.5”, and was finalized in Adobe Illustrator.
EMAIL DESIGN
SOCIAL MEDIA – INSTAGRAM STORIES
PHOTOGRAPHY
For each collection, I took close-up photos of fabrics that lived on the website. These photos helped customers better visualize the fabric, without having to zoom in on ecomm photos.
Occasionally, I also took flat-lays that were used on the website or social media.
Additionally, I did any necessary e-commerce color / background edits for each collection. This ensured the images on the website were consistent with how the product looked in person.
PACKAGING / PRINT